• MATTHEW WILLIAMS

    MARKETER + CREATIVE

    About me

    I specialize in the creation, implementation, and execution of inbound marketing strategies for small to mid-sized companies, generating real results for clients.

    Every company has unique marketing needs. Let's develop the content you need to reach your audience.

    Location

    Phone

    Email

    website

     

    : St. Louis, MO

    : 314.813.4114

    : matthew@matthewjwilliams.com

    : www.matthewjwilliams.com

     

    Matthew J. Williams

    Download Resume

    HOBBIES & INTERESTS


    • Photography


    • Music


    • Travel


    • Strategy


    • Sign Language


    • Coffee


    • Exercise


    • Fashion

    My resume

    Marketing Coordinator

    DirectBuy of St. Louis 2013 - 2014

    Developed & implemented HubSpot Inbound Marketing System

    Creative Director for local marketing campaigns

    Designed new lead generation focused website from ground up

    Created content marketing strategy, local messaging, calls-to-action, & lead capture forms

    Designed company newsletters, product flyers, landing pages, blogs, & emails

    Created workflows for marketing automation

    Hired & managed digital marketing support staff

    Marketing Consultant

    Castaneda Consulting 2007-2011

    Provided insight & strategy for marketing communications & branding of non-profit organizations

    Wrote marketing plans including strategic analysis, competition, positioning, messaging, tactics & budget

    Researched industries & marketing to identify growth opportunities for clients

    Guided clients in branding, positioning & marketing implementation

    Worked with clients on strategic positioning & planning.

    Marketing Consultant

    Freelance 2013 - Current

    Analyze clients websites & Audit existing digital assets for SEO

    Manage a wide range of projects, including content creation & optimization, blog implementation, & design

    Marketing Director

    Ethos AVEDA Lifestyle Salon & Spa2010-2013

    Created branding, collateral materials, & internal & external communication for start up (ex. Logo, interior/exterior signage, menus, business cards, web, ads, direct mail, & gift cards)

    Created innovative marketing programs, including advertising, web content, pr, & promotions by analyzing database, identifying target group specific marketing activities

    Helped drive & execute social media content to maximize engagement levels within social platforms

    Planned, coordinated, & executed on & offsite events

    Developed, executed, & controlled annual & merchandising plan

    Coached employees with incentives & performance based goals

    Managed creative team & execution of creative efforts to ensure on strategy, budget, & schedule

    Performed data input for customer contacts & surveys to database to monitor retention & analytics

    Hired, trained, & supervised support staff

    Developed operational systems, policies, & procedures

    Assisted in prospective & negotiation future sites for business expansion

    Webster University

    B.A. Media Communications 2007-2009

    East Central College

    A.A. Communications 2003 - 2007

    Union High School

    General Education 1998-2001

    HubSpot

    HubSpot Design Certified07/14-07/15

    HubSpot

    Inbound Certified02/14-02/15

    HubSpot

    HubSpot Certified07/14-07/15

    My Services

    Designing

     

    Branding

     

    Analytics

     

    Developing

     

    Marketing

     

    Strategy

     

    Skills

    87%

    PHOTOSHOP

     

    75%

    INDESIGN

     

    83%

    ILLUSTRATOR

     

    69%

    DREAMWEAVER

     

    100%

    PHOTOGRAPHY

    73%

    PREMIER PRO

    85%

    WORDPRESS

    55%

    HTML/CSS

    Work Process

    IDEA

    CONCEPT

    DESIGN

    DEVELOP

    TEST

    LAUNCH

    Portfolio

    "It’s art if it can’t be explained. It’s fashion if no one asks for an explanation. It’s design if it doesn’t need explanation."

    -Wouter Stokkel

    Contact me

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